Almost 40 Delegates from all over the world are expected to visit this seminar. The faculty comprises 13 international experts who will present theoretical aspects of claims support studies. The seminar will close with a practical tour in the proDERM laboratories. During this tour Anti-Wrinkle-Studies will be presented as well as studies aimed to improve the overall Attractiveness. In the Hair Care Segment the focus of the practical tour will lie on Anti-Dandruff-Studies.