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Geplante Seminare Academy
Hamburg / Deutschland

Cosmetics claims legislation that came into effect in July 2013 is having a profound if not confusing effect on the industry. Many brand owners affected are still unaware of their obligations and the lengths they need to go to reach compliance. This 3 day intensive seminar brings together international recognized experts in the field of claims development, advertising and the law, to provide an in-depth overview of the fundamentals and understanding of current EU-legislation cosmetic claims requirements compliance and what the future holds.

The focus of the seminar will be to provide the claims development principles and basics as they relate to the legislation in a concise yet comprehensive way. Practical demonstrations at the end of the workshop will complement the lectures and further the understanding of claims development as well as a number of investigative techniques that are utilized to evaluate product efficacy.


• Claims and advertising – getting it right

• Legislation and the law

• Criteria for successful claims development

• What the consumer really thinks of claims

• Developing claims and the average consumer

• Raw material supplier responsibilities

• The realities facing the Responsible Person

• Future perspectives for claims legislation

• Practical demonstrations in the claims laboratory

„An informative and diverse range of topics with great claims and thoroughly enjoyable.“


„One of the best seminars I have ever participated in.“


„A really focused, well organized and most of all highly relevant seminar!“


„A very holistic collection of insights into the day to day world of a claims manager‘s world.“


Preliminary program

Day 1

12:30 pmRegistration and lunch box
1:00 pmShuttle bus to proderm
1:30 pmIntroduction by Klaus-P. Wilhelm

Live Demo: Fundamentals and Practical Applications of Claims Support Studies, Live Demonstrations at proderm

1:40 pmUnder the Sun: SPF: static and water-resistant, UVA-Protection and anti-inflammatory claims
 Coffee Break
 Wet and smelly: hot room and sniff testing for evaluation of antiperspirants and deodorants
 Defying Age: How to evaluate wrinkles and other age-related parameters
5:15 pmWine & Cheese
6:45 pmShuttle bus to hotel
7:15 pmArrival at hotel, end of Day 1

Day 2

8.00 amRegistration
8:30 amIntroduction | Klaus-P. Wilhelm
8:45 amClaims Today - What They Are, And Where You Find Them
9:25 amUnderstanding What The Consumer Really Thinks of Claims
10:05 amDiscussion time
10:15 amCoffee Break
10:45 amThe World of Consumer Testing
11:30 amConsumer Discussion
11:45 amThe Microbiome - A 21st Century Claims Challenge
12:30 pmDiscussion time
12:45 pmLunch Break
1:45 pmDesigning And Using „The Clinical Trial“ For Claims
2:30 pmHow to Choose the Correct Test
3:00 pmDiscussion time
3:10 pmCoffee Break

Practical exercise

3:30 pmClaim generation Workshop
5:15 pmDiscussion time
5:30 pmEnd of day 2

Day 3

8:30 amThe „Free From“ Dilemma
9:15 amWill Legislation Change What We Can Claim
9:45 amThe Challenges Facing The Responsible Person
10:30 amDiscussion time
10:45 amCoffee Break
11:15 amSeals & Endorsements - Increasing The Bottom Line
12:00 amClaims And Advertising – How Do They Make Those Claims?
12:45 pmDiscussion time
1:00 pmEnd of seminar


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